Social Media has taken over our lives and workplace, where people are mostly seen browsing through social media platforms. This has given rise to Social Media Optimization by businesses to attract, convince and convert the digital-savvy lot.
What is Social Media Optimization or SMO?
Social Media Optimization is where a business social media company page is optimized to build brand image and for brand awareness. Social media gives a wide array of exposure in its different channels.
Steps to follow by businesses to conduct SMO Marketing:
- Engageable and Shareable Content
No matter how impressive your content is, it will not receive any traffic unless the people you are targeting engage with it through liking, commenting and sharing. The only way to generate interest and retain readers’ interest is to make your content engagement-friendly, relevant to your target audience and timed perfectly for maximum effect.
- Social Media Analytics
Just like in search engine optimization, ensure you track all your SMO efforts using social media analytics. This can be done efficiently through Google Analytics using UTM codes. These are shortened URLs that allow a marketer to attribute the traffic a website gets from social networks to a specific campaign or channel. Additionally, you can also get a full picture of the impact that your SMO strategy is having. A well-built and useful social media analysis tool will give you vital information that will ensure you are on the right track.
- Optimal Posting Times
Through trial and error, ascertain optimal posting times that work well for the audience you are targeting. There are many statistics floating around online that claim to give marketers optimal times to post on social networks. However, the reality on ground is that optimal posting times are dependent on your audience. While some of these stats will help you get started, the only way to get it right is to try and see what works best for a specific audience. Once you determine what works best for your audience, tailor a scheduling timetable that meets your audience needs and expectations.
- Hashtags in the World of SMO
Apart from helping you find new people, hashtags also give your audience a way to find you. They have become synonymous with social media marketing; in fact most social media platforms such as Facebook, Twitter, Instagram and Google+ have incorporated the use of hashtags. Aside from making it easier to track trending topics, hashtags also help in categorizing social media posts. They are also quite entertaining.
- Optimizing Your Social Media Profiles
Although creating an online social media profile seems like a simple task, it is one of the areas of social media optimization that is often ignored or neglected. The profile page is the foundation to having a strong footprint in any social media platform. If it is unappealing and weak, then it is extremely hard to build anything valuable on top of it.
But, just reaching audiences is not enough, even if you have a great product or service, you need to be able to convince them about the benefits of your product and services if they buy, and then convert them into leads. This is the major step that lies between your business and the customer. You need to highlight the point to them – How your product or service can improve their current situation and provide customer experience? What are they missing out if they do not buy your products or services? If you pose these important questions in your posts on a regular basis, your audience will be convinced to convert into sales leads.